The Fondation Québécoise du Cancer aims to educate Canadians on how healthy food can help reduce the risk of cancer. Cancer Prevention Discounts is a simple way to help Canadians eat healthier for less. This award-winning campaign won two Bronze Cannes Lions in 2026 (full list of awards below).
Awards for Cancer Prevention Discounts:
Cannes
Cannes Bronze Lion - Brand Experience & Activation (Retail Promotions & Competitions)
Cannes Bronze Lion - Creative Commerce (Corporate Purpose & Social Responsibility)
3 Cannes ShortlistsHealth & Wellness (Brand Experience & Activation)
Brand Experience & Activation (Corporate Purpose & Social Responsibility)
Creative Commerce (Consumer Good)
New York Festivals
Silver | Package & Product Design (Social/Environmental Good: Brand)
Finalist | Creativity in Commerce (Special Edition & Promotional Packaging Design)
The Creative Floor Healthcare Awards 2026
Consumer/Patient - Data award
Applies Arts
Recognized across six categories:
Advertising Craft - Ideation
Advertising/Promotional -Cause-Related Advertising
Advertising/Promotional - Experiential/Event
Advertising/Promotional - Point-of-Purchase
Integrated Campaigns - Corporate Responsibility
Integrated Campaigns - Entire Advertising